2016 Year-End Gifts Surpass Fundraising Goal by $50,000
Madison Public Library Foundation exceeded the 2016 fundraising goal for its annual fund by $50,000, thanks to an anonymous $50,000 matching gift that encouraged a flurry of year-end donations.
Annual fund gifts in 2016 totaled $366,790. Nearly $101,000 of that amount was raised after the matching gift was announced in late November, with 72 people donating for the first time at the end of the year, foundation Executive Director Jenni Collins said.
"We're so grateful for the matching gift we received that pushed so many existing donors to support our annual fund, while also inspiring a large number of people to become first-time donors," she said. "Matching gifts are a great tool to help us increase awareness of our giving campaigns and bring in funding for important library services, programs and collections."
All gifts made to the annual fund doubled until the match amount of $50,000 was reached. Annual fund donations are applied to a variety of library needs, including programs, services, collections, staff support and other resources. This year, gifts will fund the Weston Family Media Lab in Central Library, technology upgrades & programs, collections, Madison Public Library's Staff Day and library staff professional development. A portion of annual fund donations also support foundation operations.
"On behalf of the foundation, thank you for each and every gift made in 2016," Collins said. "These gifts make it possible for the award-winning Madison Public Library to be a leader for all libraries, and to present innovative programming and resources that enrich people's lives."